Trademark registration is a critical action towards protecting your brand identity. Your trademark, be it logo, business name, slogan, or symbol, is on record as a legally protected entity that no one else can use without your consent. The trademark registration lays down the exclusive right in your hands to apply the brand in the marketplace and thereby provides a measure of recognition to keep your brand away from its competitors and gain the trust of consumers.
The filing of an application with the relevant government authority, USPTO in the case of the United States, heralds the beginning of the trademark registration procedure. Nonetheless, the trademark registration is a complicated matter. The benefits are endless—protection by law, recognition by consumers, and most importantly, a way of putting an infringement suit against violators.
In case you want to launch a new business or product, always consider trademark registration. It is a wise investment that will make your brand worth enough and worth protecting. You may consider hiring a trademark lawyer for an expert touch as they will make the registration process easier and efficient.